︎︎︎ the Visible and the Invisible

In the 1970s, the average person encountered 500 to 1600 ads per day, a figure that has now surged to an estimated 6,000 to 10,000 ads daily (Carr, 2022). As this saturation suggests, advertisements that simply stimulate our sight will increasingly lose their power, but a fundamental question will emerge: “How visual media will penetrate the public’s daily life to make them discover unfamiliar / unexpectedness in their familiar routine?”.

Examining Samsung's current foldable phone ad^fig1, it predominantly highlights aesthetics, technological sophistication, and detailed pricings to capture the public's attention. This example underscores the need for advertisements to transcend mere promotion and information delivery in this age of saturation. If contemplating a more effective advert strategy, one might explore linking the characteristics of everyday items, such as newspapers, to the unique features of a product. This strategy allows ads to seamlessly blend into the public's daily life, offering consumers a fresh perspective within their familiar routine and fostering an intimate bond with the audience.