︎ LATEST UPDATE. JANUARY. FOURTH. TWO THOUSAND TWENTY FOUR.

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ILLUSTRATION

DATE OF COMPLETION_12.20
CATEGORY_COMMERCIAL
CONTRIBUTION_100%

#OpenToBetter
: 2021 NEW YEAR CAMPAIGN OF COCA-COLATM



︎︎︎ Anything Is Possible If You Are Ready To Embrace Change


In the face of the unprecedented challenges brought about by COVID-19 in 2020, Coca-ColaTM launched the #OpenToBetter New Year campaign, unveiling a new package design to deliver a message of hope. The campaign aimed to inspire people with creativity, fostering a more open-minded perspective.

Instead of the traditional logo-filled design, their new package allowed consumers to personally inscribe messages of hope, and recruited creators to spearhead a campaign utilizing illustrations.

Participating as a creator in the campaign, I contemplated how ‘the act of opening a Coke can’ could symbolize ‘a message of hope’ for a better future amid the pandemic. 

After careful thought, I created three illustrationsfig1-3, which were used in social and digital marketing by Coca-ColaTM, thereby contributing to their uplifting campaign.



2021 New Year Campaign of Coca-ColaTM #OpenToBetter



fig1 Excerpt from the Illustration Caption

...

So, these times shouldn't be filled with agony, regret, and despair.
Instead, let's fill them with
looking forward, waiting for, and praying for a day of joy beyond the present.

Now, the amount of time we have left, which seems unaffordable, doesn't matter.
It's crucial for us to make the 'time that will be given’ bigger through 'given time.’

What better time for us to look forward to than now?
fig1

fig2
fig3


︎︎︎fig4 “I Promise to Wear a Mask, Just for You”
Transformation of the Original Illustration Into A Series of Images
2022, Photoshop CC And Photography, 1080 X 1080px

     ︎ LATEST UPDATE. JUNE. FOURTH. TWO THOUSAND TWENTY THREE.

     ⓒ JIHUN LEE.  ALL PICTURES CANNOT BE COPIED WITHOUT PERMISSION.